| 22MILES Multi-Touch Presentation Systems for Tradeshows goes to Version 2.0 |
| Wednesday, 03 November 2010 |
|
22MILES delivers their most inclusive, interactive and impressive system yet for tradeshow business presentations! ISAA/INTERCLEAN Orlando 2010 (November 9 -12) – Visitors to the ISSA/INTERCLEAN expo were treated to an interactive, high-tech exhibit via 22MILES systems at Betco Incorporated’s booth. When Betco came to 22MILES before the ISSA/INTERCLEAN tradeshow, they had two things they wanted to accomplish for their exhibit: keep ahead of their competition with the latest presentation technology and WOW their visitors and potential customers with fun and informative booth.22MILES delivered by customizing their standard Business Presentation Software (BPS) into entirely new product catalog systems based around “Interactive PDF’s” that were used on four (4) 55’’ touchscreen displays connected to Windows 7 PCs and mounted on a wall and four (4) Apple iPads for mobile use. The main touchscreen system, the custom touchscreen wall, was truly a “show-stopper”. With a pair of 55’’multi-touch displays mounted into the wall on each side, it served as both an attraction and the central “information hub” in the booth. The mobile iPads turned out to be a hit as well, and were valuable sales tools for Betco representatives to use while speaking with impressed visitors in and around the booth. With or without the assistance of Betco representatives, visitors to the interactive booth were able to browse Betco’s vast product portfolio by market, discover new products being unveiled the show, watch high-definition informational and instructional videos and even interact with 3D models of equipment. As with all 22MILES presentation systems the intuitive touchscreen interfaces, on both the PC and iPad versions of software, made it easy for first time users to try out themselves, and (at the same time) for representatives to quickly locate the exact flyer, brochure, or video for a particular customer’s needs. The key software feature of the system, “Interactive PDFs” included brochures, sales sheets and flyers in PDF format with high-resolution graphics and unlimited invisible hyperlinks (within text and/or graphics) directly to product pages on Betco’s website. Along with the “interactive PDFs”, visitors to Betco’s booth enjoyed a custom homepage with cool graphics and branding, multi-level categories for easy navigation, multi-touch gestures and animations like “Page-flip” for multi-page PDF’s, an add to favorites cart that allows users to send themselves marketing materials via email, and an “attractive loop” screen saver that displayed marketing messages and videos when the display is not being used. With outstanding feedback on the 22MILES tradeshow systems from their customers, Betco plans to expand on the systems for future tradeshows and even sales presentations for traveling representatives. 22Miles is currently working on a lead retrieval system (card scanner integration) to interface with the touch screen displays to track user system usage statistics and on a second version of the iPad app to focus on sales techniques. ---------- About 22Miles Incorporated – 22MILES specializes in designing and implementing interactive systems to help businesses attract, impress and engage their audiences at tradeshows and exhibitions. One of their off-the-shelf products, Business Presentation System (BPS), is a popular software system that companies use to present their products in a fun and informative way on touch screen displays. About Betco Incorporated – Betco is an industry leader in innovative cleaning product lines and has pioneered the development of new cleaning equipment. Betco provides outstanding service, products and productivity and has a reputation of trust and stability. About ISSA/INTERCLEAN North America 2010 – The cleaning industry’s premier event in North America. Whether you’re interested in meeting the top suppliers, finding new customers, staying ahead of industry trends, or networking with peers, this event matches you new opportunities – and much more!
|
Hardware Independent Solutions
22MILES provides Multi-Touch solutions on any hardware.
50" Multi-Touch hardware + premium software to boost your trade show traffic. A must-have tool for your 2009 events.
For hardware vendors, service providers, and agencies to showcase design and development capabilities.
Faster, easier, and cost less. The Software includes easy content management to save maintenance cost and cross promotion options to increase revenue.
