iTouch Glove

ITouch Gloves has a full product line of leather gloves that specifically designed for using touch-screen devices. 1 week before MacWorld 2010, they came to 22MILES and asked if there’s any capacitive touchscreen from 22MILES that could make iTouch Gloves to stand out from their competitors.

Clck Button to Check 22MILES @ MacWorld 2010 Expo

After careful assessments, we recommended the Magic Glass Wall product line. The whole touchscreen is capacitive, and the parameters can be accurately adjusted, so that iTouch gloves can manipulate the screen while other regular gloves can’t.

tradeshow location

In MacWorld 2010 Expo, each visitor passing by the iTouch Gloves booth never missed an amazing 6ft high, 4ft wide touchscreen glass wall. This 10x10 booth surprisingly attracted crowds of visitors, because the booth location is at the back side (close to restroom), and other neighbors just kept open and empty at most time.

Intuitive Presentation

22MILES Magic Glass Wall helped our clients intuitively educate the public how and why their gloves work differently on a capacitive touch screen. The curious and interested visitors had to wait in queue to try the fancy touchscreen system, so the sales person took advantage of the waiting time to deliver their sales presentation.

Such crowds also aroused attention from various media and individual bloggers. They stopped by to interview and experience on 22MILES’ iPhone-style tradeshow presentation system. At the end of Expo, iTouch Gloves was awarded as “Best of Expo MWSF 2010”.  

             Attract Media Attention in Tradeshow                  MacWorld 2010 Award

When engaged visitors experienced the touch screen by themselves, they were willing to print a photo with iTouch Gloves’ marketing message and then take it home. We saw some other sales associates were busy distributing flyers on the pathway, but within just a few blocks away, those flyers were abandoned and wasted by those bland visitors.

Take Marketing Message HOME