Case Study

Meet The University of Alabama’s Culverhouse College of Business

The Culverhouse College of Business at the University of Alabama is a nationally recognized business school accredited by AACSB. Prioritizing innovation in business education and technology integration, they initially sought a wayfinding solution to streamline navigation on campus in February 2023. The college soon expanded its project scope upon discovering 22Miles' capabilities, incorporating interactive displays, a Hall of Fame and Board of Visitors display, Mobile Wayfinding, and more.

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Streamlining Content Management & Enhancing The Campus Connection

Challenges
  • Managing and updating digital content across multiple displays was a persistent challenge for the college. 
  • Outdated displays for the Insurance Hall of Fame and Board of Visitors made it difficult to showcase key institutional highlights. 
  • The college also lacked a system for displaying real-time event information, limiting student and visitor engagement.
Solutions
  • 22Miles introduced a centralized CMS with Content Flow Control, streamlining content updates and ensuring uniformity across all digital displays. 
  • The digital signage system was integrated with the university’s event software, allowing real-time event listings to appear on screens. 
  • Interactive touch screens were deployed for the Insurance Hall of Fame and Board of Visitors, providing a sleek and modern solution.
Challenges
  • Students and visitors frequently struggled with navigation, leading to tardiness.
  • Prospective students needed a better way to navigate the business college campus during tours.
Solutions
  • 10 interactive displays for 3D navigation.
  • Covering 3 buildings, 14 floors, and over 700 destinations.
  • Clear, real-time guidance with a Spanish language option.
  • Mobile Wayfinding for navigation on-the-go.
Challenges
  • Previous solutions provided inadequate technical support.

Solutions
  •  22Miles offered dedicated support and a user-friendly interface, reducing technical difficulties and downtime.

“Working with 22Miles, just in a few words, was just wonderful. All from the first initial discovery calls where we talked through our particular challenges with our execution to the weekly standing meetings where we checked the progress of the projects. It was just really great communication. We were working hand-in-hand. When we asked questions they would answer effectively. It was just a great process.”

– Zach Thomas, University of Alabama’s Director of Marketing & Communications.

Results & Impact

"Now we’ve got wayfinding across all of our different buildings. It looks awesome. People love it. People interact with it heavily. It’s easy to update, and it’s really just made our lives a lot easier."

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