The degree of content creation expertise your teams will need depends on the application. In many applications, the content needed is already being maintained somewhere: in calendars, floorplans, social media channels, RSS feeds, CMS systems, etc. Whenever possible, ease the burden of content creation on individual stakeholders by using APIs to pull content into your templates automatically.
You should also be able to outsource UX expertise to your CMS provider. Look for digital signage displays software that has templates designed to align with your signage’s job description.
The CMS provider you choose should already have thought through and rigorously tested the user experience design for your application. Your in-house team should never have to re-invent this wheel.
Of course, no digital signage deployment is ever truly “set it and forget it.” Digital signage is powerful precisely because it is flexible. When your needs change, you can change your signage, adding new capabilities, updating the content, or giving the signs a new “job” altogether.
This is why domain expertise and genuine interest are so important. There must be individuals within the organization who can assess whether the sign is providing all the value it can – and if it’s not, who are motivated and empowered to change things.
When you roll out your signage and software, these stakeholders should be part of the CMS training. They should have direct contact with the CMS provider in case they need to make future updates to the functionality, templates, or UX.
Your content experts should feel like the signage deployment’s boss. They are responsible for the signs’ success, because the signs support their own objectives.