“The inviting, accessible digital directories are one of the ways we engage with travelers to create a more efficient journey,” said Dominic Lowe, Executive Vice President, Westfield. “We’re making the physical and digital airport experience unique and customizable for every customer.”
The three interactive stations installed at JFK feature eye-catching design that invites travelers to use the directories. Each station has two screens for separate user experiences.
The directories allow travelers to scan their boarding pass barcode and be automatically routed to their gate. Travelers can also search, browse and route to retail shops, dining and airport services, such as the Admirals Club, baggage claim, transportation, information desks, restrooms, lost and found and ATMs.
Westfield recently completed a redevelopment of the JFK Terminal 8 retail collection that included openings by Hudson, Victoria’s Secret, L’Occitane, Starbucks and more.
In Houston, Westfield installed seven directories with 42-inch touchscreen monitors, custom stainless steel framing and individual PC and Internet connections at each location.
The directories in New York and Houston, both of which are handicap accessible, allow travelers to view an interactive map to guide them through the terminal and make informed decisions about their trip. The directories, which can be viewed in both English and Spanish languages, also suggest dining and retail options based on each traveler’s individual needs.
Customers can send turn-by-turn directions to their phone and obtain detailed retailer information such as location, description and hours of operation.
The directories have totaled nearly one million touches since their launch earlier this year.
“Our focus on digital innovation not only enhances the customer experience,” Lowe said, “but it helps airports and airlines grow non-aeronautical revenue, allowing them to invest more in airport operations and infrastructure.”
Digital directories are one of many digital initiatives Westfield is applying to its airports. Learn more about Westfield’s digital innovations by clicking here.
As part of its global portfolio, Westfield designs, develops, owns, manages and leases award-winning shopping venues in landmark cities around the world. Among the company’s iconic retail destinations are Westfield London and Westfield Stratford City in the U.K., Westfield San Francisco Centre, and Westfield Century City. Upcoming world-class retail icons include Westfield World Trade Center (opening in 2016) and Westfield Milan in Italy.
At the forefront of retail innovation, Westfield is deploying its global expertise to revolutionize the customer experience and create next-generation environments in landmark airports across the U.S. Westfield designs, funds, builds and manages a seamless customer experience where the digital and physical worlds converge from the home to the gate and beyond. Integrating the best in food, fashion, art, and entertainment, Westfield crafts a fully customizable journey which aligns with and reflects each community’s unique style, spirit and culture. Learn more at www.westfieldcorp.com/airports.
Westfield Corporation (ASX Code: WFD) is an internally managed, vertically integrated, shopping center group undertaking ownership, development, design, construction, funds/asset management, property management, leasing and marketing activities and employing approximately 2,000 staff worldwide. Westfield Corporation has interests in 40 shopping centers in the United States, and the United Kingdom, encompassing approximately 7,400 retail outlets and total assets under management of $29.3bn.
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