Use Mobile Wayfinding Software to Enhance Customer Experience

No matter the industry, your business exists in an ever-changing corporate landscape. Due to the COVID-19 pandemic, an influx of remote employees and hybrid work models, and the demand for more personalized experiences, it’s important that your business adapts to stay relevant. One of the best ways to improve the employee experience is through mobile wayfinding.


Wayfinding is a great way to improve business practices for employees as well as facilitate a building space that is easier for visitors to navigate. Research finds that 30 percent of first-time visitors to corporate spaces report confusion, with 25 percent of staff unable to find a desired location. If you’re looking for ways to enhance customer experience, investing in wayfinding that is optimized for mobile is one of the best places to start.
What is Mobile Wayfinding? 
Wayfinding in a corporate space ensures that visitors and employees are directed properly. Traditionally, these directions existed on static signs and printed maps before moving to digital walls and interactive kiosks. Mobile wayfinding takes this a step further.
Mobile wayfinding software allows users to find indoor routes and information on any mobile device, such as smartphones, tablets, and hand-held game consoles. This gives customers or office guests the flexibility and convenience to check their destinations anywhere, any time.
Offering mobile wayfinding as a portable solution to navigating a busy and often confusing corporate space shows office visitors that your business values their time and experience.
Convenience and Accessibility for All
Over 61 million people in the U.S. live with a disability. It’s important that every visitor to your business or office feels welcomed and comfortable in the space. Mobile wayfinding apps with 22Miles can also cater to handicapped or visually impaired guests by incorporating a text-only version. Those using wheelchairs are now able to find their way with smartphones quicker and easier than ever before.
Another capability of mobile wayfinding with 22Miles is augmented reality. While it can be difficult for visitors in a new space to locate an object or destination that is not positioned on screen, a mobile wayfinding app with augmented reality capabilities can help users navigate the space easier with a clearer direction to start.
Facilitating an organized and accessible space for both employees and visitors should be a top priority when looking to enhance customer experience across industries.
Customize Mobile Wayfinding Experiences with 22Miles 
Maintaining a productive business operation is important, but the work doesn’t end behind the desk. It’s crucial to operate with the overall experience of customers and employees in mind. By investing in mobile wayfinding software with 22Miles, team leaders and managers can customize experiences that meet the unique needs and goals of their office visitors.
To request a demo of the latest technology in mobile wayfinding, call us at (408) 933-3000 or complete our contact request form today!
About Tomer Mann
Tomer Mann is the CRO of 22Miles. As a veteran in the digital signage industry for more than 14 years, Tomer strives to enhance visual communication consulting services to higher education, hospitality, retail, transportation, government, corporate, venues, healthcare, and other large organizations.

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