June 16th, 2026
The digital signage market just shifted, and for the system integrators paying attention, this is one of the biggest displacement opportunities in years.
Two major platforms have left their customers with nowhere to go. X2O has shut down entirely. Scala has been acquired by a European company that is laser-focused on in-store retail, effectively abandoning every client outside that vertical. Hundreds of organizations in corporate, healthcare, education, government, transportation, and beyond are actively looking for a new home.
22Miles DX Pro™ is that home. Plus, we’re making it worth your while to start those conversations: bring us a qualifying deal from a former Scala or X2O customer, and earn additional margin back when we close together.
The Market Moment: What Happened in the Digital Signage Industry?
X2O Media is Gone.
X2O and its parent RDM have shut down. Completely. No roadmap, no support team, no future development. Customers who built their communications infrastructure on X2O are now staring at a ticking clock, with competitors like Appspace and Poppulo already knocking on their doors with migration offers.
But here’s the thing: your clients are likely hearing from all three of us. The question isn’t whether they migrate — it’s who they migrate with. And that’s where 22Miles wins.
Appspace and Poppulo will lock them into annual price escalations that compound quietly until renewal becomes a negotiation. They’ll demo features that ship half-finished. And when something breaks at 2 AM before a major event, they’ll get a ticket number.
22Miles competes differently. Our pricing doesn’t creep. Our features ship when they’re ready — and they work. And our support is the thing customers actually talk about when they refer us.
Every week without a conversation is a week another vendor builds the relationship. Make sure when your client decides, they’re deciding with the full picture.
Scala is Acquired, Refocused, and No Longer Relevant to Most of Your Clients.
In May 2026, Vertiseit, a Swedish platform company whose tagline is “Connecting a World of Retail” and has an identity built entirely around In-Store Experience Management, acquired Scala.
In their own announcement, Vertiseit described Scala’s customer base in terms of Fashion, DIY, Automotive, Grocery, QSR, and Convenience. Their CEO, Johan Lind, framed the deal as a way to “strengthen our global market position, and deliver on our vision of becoming the world’s leading platform company within In-Store Experience Management.”
Read that clearly: this is a retail story. There is no corporate campus chapter. No hospital chapter. No university, government agency, or airport chapter. Any Scala customer outside of retail is now a secondary concern on a platform that wasn’t purchased to serve them and won’t be developed to advance their needs.
That’s your conversation starter. If you have clients running Scala for workplace communications, healthcare digital signage and wayfinding, college campus navigation and signage, or government displays, the time to reach out is now — before they make a rushed, reactive decision to go somewhere else.
The Platform They’re Migrating To: 22Miles DX Pro™
This is not a “good enough” replacement play. 22Miles’ DX Pro is a purpose-built enterprise visual experience platform, and it’s the best solution displaced customers will find anywhere in the market.
Most organizations today are managing digital signage with one vendor, wayfinding with another, video walls with a third, and room booking with a fourth. Four dashboards. Four contracts. Four support lines. When an emergency alert needs to hit every screen in a building, they hope the integrations hold. DX Pro replaces that entire fragmented stack with a single, unified platform.
Core DX Pro Platform Capabilities
- Digital Signage — playlist workflows, mass scheduling, multi-site screen grouping across every display in the network
- Dynamic Wayfinding — Map Studio lets teams edit room names, routes, and directories from a browser — no software install required
- Large Array Video Walls & Immersive Experiences — ultra-high resolution array video walls, LED ribbons, and multi-touch displays, all managed from the same dashboard as your signage, with custom design services available to engineer brand-defining immersive environments
- Room Booking — integrated space scheduling without a separate platform or vendor
- Device & Fleet Management — self-service licensing, remote player updates, offline alerts, and device health monitoring without support tickets
- Governance & Security — user roles, group permissions, emergency alert override to every screen — manual or integrated
What’s New in DX Pro: Key Release Highlights
DX Pro isn’t just a migration destination; it’s an upgrade. Here’s what your clients are getting that they never had before:
- AI-Powered Content Creation — The AI Template Designer turns plain-language prompts into production-ready, on-brand signage layouts directly in the browser. No design team required. This is a major story for clients who struggled with Scala’s content workflow or X2O’s legacy tooling.
- AI Map File Creation for Wayfinding — Upload a floor plan, get an editable SVG wayfinding map. AI handles the file conversion; the team handles room names and routes. Deployment time drops dramatically.
- Deeper Enterprise Integrations — New certified integrations with Microsoft Places and Zoom Enterprise (approved in Zoom Marketplace), alongside existing Microsoft Teams, Outlook, SharePoint, Office 365, and Google Workspace connections. DX Pro plugs into more of the enterprise stack than any comparable platform.
Deployment Flexibility: A Real Differentiator
One of the most important conversations you’ll have with displaced clients is the deployment model. DX Pro is one of the only visual experience platforms in the market offering full-feature parity across both options:
- Cloud — Hosted, managed, and auto-updated. Zero infrastructure overhead. Ideal for multi-site organizations that want maximum agility and minimum IT burden.
- On-Premise — Installed behind the client’s firewall with government-grade cyber patching support — monthly, quarterly, or bi-annual. Dedicated government SKU available. Built for federal agencies, healthcare systems, and organizations where data sovereignty is non-negotiable.
Why DX Pro Is the Right Answer, Vertical by Vertical
This is where the Scala conversation gets especially sharp. Their new owner has no roadmap for any of these verticals. DX Pro does — and it’s built in.
- Corporate / Workplace — Digital signage + room booking + wayfinding + full Microsoft 365 and Zoom Enterprise integration, all in one platform. AI content creation reduces IT burden. For organizations that ran Scala for employee communications, this is a step-change upgrade.
- Healthcare — On-premise deployment for data sovereignty, patient wayfinding, compliance-ready architecture, and emergency alert override to every screen. Government SKU extends to healthcare systems with strict data governance requirements.
- Education — Campus-wide signage, room scheduling, event publishing, and AI-assisted content for distributed teams across departments. One platform from the lobby to the lecture hall.
- Government — On-premise gov SKU, cyber patching, role-based access controls, and mass emergency alert capabilities — built for agencies that can’t compromise on security or control.
- Transportation / Airports — Real-time data feeds, dynamic display management, video wall control — all on the same platform as the rest of the enterprise deployment.
- Hotels, Venues & Hospitality — Immersive lobby experiences, event wayfinding, and digital signage managed by non-technical staff through an intuitive browser-based interface.
Earn Additional Margin on Every Qualifying Migration Deal That You Bring Us
Register a deal sourced from a confirmed former Scala or X2O customer and earn additional margin back on the closed deal value — on top of your standard partner margins.
Here’s what qualifies:
- The end customer is a confirmed former Scala or X2O customer
- The deal closes as a new 22Miles DX Pro engagement
This is straightforward. You’re already talking to these clients, now there’s a direct financial incentive to make sure 22Miles is in that conversation.
Register your lead through the partner portal, or reach out directly to your 22Miles partner rep to discuss a co-sell approach. We’re ready to support you from the first discovery call through close.
The Window Is Now
Competitors are already on the move. Appspace launched a dedicated X2O migration program with preferential pricing. Poppulo published playbooks for displaced customers. Every week without a conversation is a week another vendor builds the relationship you should own.
You have the client relationships and the trusted advisor standing. 22Miles has the platform, and with DX Pro, you have one of the most compelling, modern, enterprise-ready stories in the digital signage market today.
This isn’t a defensive migration play. It’s a growth opportunity dressed as a support conversation. Make that call.
